10 Reasons Why People Fail At Internet Marketing

Internet marketing is one of the fastest growing and profitable businesses today. It is an excellent way for anyone to start a small business with little investment, no overhead, and high profit margins. Anyone can get up and running with an online business in hours. Sounds like an easy way to make money, doesn’t it? Compared to other offline small business ventures, it is.

Yet internet marketing failures still vastly outnumber those who have succeeded in internet marketing. For every story you hear of someone making $10,000 a month at internet marketing there are hundreds of untold stories of those who failed to make a profit or only made a few dollars and then quit. Why do so many fail when the potential to succeed is high?

1. Failure to plan – No matter what type of business you are running you need a business plan with well-defined goals. What are your short-term and long-term goals? What steps do you need to take to meet those goals? Write out your plan and review it frequently. You are running a small business. Treat it as one.

2. Failure to work the plan – So you already have a business plan? Are the following it? A plan means nothing if you don’t follow it. Work the plan every single day. Revise it if necessary but don’t detract from it.

3. Making goals too big early on – Many internet marketing failures try to do too much too fast. You are not going to create the ultimate web site for dog lovers overnight. Start small with dog training tips and add content daily. Those 1,000+ page web sites took months or years to build, so will yours.

4. Lack of knowledge – Would you be a successful plumber without knowing anything about plumbing? No. Then to be a successful internet marketer you need to learn internet marketing. Find a successful mentor willing to help you and you will be way ahead of the crowd.

5. Not investing in your business – You won’t get any support or very much web traffic on with a free web host. Many times, the best ebooks, scripts, and tools are the ones that cost money. You can run an online business for next to nothing but you’ll achieve faster and more profitable results by investing in the right tools.

6. “If I build it, they will come” – You can have the most comprehensive and informative website on natural healing in the world but if you don’t promote your site and work to drive traffic to it no one will know about it. There are many ways to drive traffic to your website. You should be using several of them.

7. Lack of patience – You will not be making $10,000 a month when you start. Internet marketing is not a get rich quick scheme. It takes time and testing to build your web traffic and increase your conversion rate. In the beginning you might actually lose money and this is when too many people give up without giving their business time to grow.

8. Wrong niche – So you wrote that ebook on underwater basket weaving and you’re wondering why nobody is buying it? Find a niche but make sure it’s profitable first. Too many times people create the product first then try to figure out how to sell it. Find out what the people want then give or sell it to them.

9. No uniqueness – There are a million low carb diet books out there, what makes yours so unique? Why should I buy your widget when Bob’s widgets are just as good and he’s been selling widgets a lot longer than you? Stand out from the crowd and get noticed. Know your competition and do what they do better or do something totally different.

10. Lack of commitment – To be successful, you must be committed to success. Behind every success story there are many hours of work and dedication. You’ll need drive and determination if you want to be the next internet success story everyone is talking about.

Print out these ten reasons for failure and post it next to your computer monitor or tape them to your bathroom mirror.

Everyday review your online business and make sure you are not making any of these mistakes. Do this and you are well on your way to being an internet marketing success.

5 Things You Must Have to Succeed in Affiliate Marketing

The idea of being mere passengers on a ship meant to sail to the farthest points does not appeal to people who like to put their destiny into their own hands.  They have the desire of maneuvering the ships themselves, of being able to be the ones to take it anywhere they want to.  Being aboard a ship on its way to a particularly great destination is something each and every one of them dreams of, and the knowledge that they have the capacity to steer it themselves is what makes them actually want to.

Perhaps this is the reason why more and more people are succumbing to one of the most popular businesses around – affiliate marketing.  It is because in this business, there are no bosses to order the employees around.  There are no deadlines to meet and no clutter of work do to.  One only needs to be equipped with the tools needed to succeed in a business like this, and he is bound to get what his heart ultimately desires.

Just what are the things needed to be successful in affiliate marketing?  What must one have within himself to be able to do well in this industry?  There is a lot of competition involved in affiliate marketing, and to be able to rise above the norm, one must be equipped with just the right stuff necessary to propel him forward.  There are five things one must ultimately possess if he wants to achieve the glory he is yearning for in this business, and these five things are a must for him to possess to be able to stand out among the rest.

The very first quality one must possess if he wants to try his hand in affiliate marketing is the willingness to learn and be trained.  Treading through unfamiliar territory is scary stuff if one is not properly equipped, and he might get lost amidst a jungle of the unknown.  Learning the tricks of the trade is also an important aspect of the game, and one’s willingness to know it all will give him far better advantages in the business than he could ever imagine.

The second quality one must possess is the willingness to invest time and effort even if direct results do not seem at all apparent.  Although several months may pass without good news, it is important for one who has his foot in the industry to hold on and wait.  It is this quality which would save him from giving up after investing a lot of himself in the business.

The third quality one must possess is self-determination.  If one wants to conquer the affiliate marketing world, he must have the ability to push himself ahead.  Never having to say die is a quality each and every affiliate marketer should possess, and the ability to motivate oneself into scaling greater heights is an ability which would actually take an affiliate marketer there.

The fourth quality one must possess is discipline.  If one knows how to teach himself to work everyday with all the energy he can muster, then he is close to achieving what he has set his heart to having in the first place.

The fifth and last quality one must possess is optimism.  Negative attitudes and hearsays should not discourage an affiliate marketer from pursuing what he has to in order to make life better for himself and for everyone concerned.  Neither should anyone influence his attitude toward the business, because once in it, it is a must for him to be the captain of his ship and the master of his soul.

The ingredients to success in a business like affiliate marketing are diverse and manifold, but the most important thing one needs to be able to make it big lies in himself alone.  It is he who has the capacity to do everything to be able to realize his prospects, and the desire which fuels his heart in doing so is the gasoline which should keep the engine going.

Affiliate marketing is all about putting one’s fate into his own hands.  The right attitude is the key to being able to steer one’s ship into that part of the ocean where a certain kind of serenity can be found, one that permeates the atmosphere as the ship sails calmly on.

Article Marketing: What Constitute Good Content For An Article?

Article marketing is simply the process of writing articles, publishing your articles on article directories and syndicating your articles.

To be successful in article marketing, you need to:

1. Write high quality and keyword optimized articles.

2. Submit a series of such articles to article directories on a regular basis.

An article that has good content and that contain the keywords that readers are searching for has many page views. Imagine if each article generates a page view of 500 readers, if you have ten of such articles, you will get 5000 page views. With article syndication, you get more back links for higher ranking on search engines and can also brand yourself as an expert in your area of online business.

But what constitute good content? Here are some useful tips:

1. Your content answers a need or solves a problem that your target readers have. Specifically, your article contains keywords that readers search for. For instance, if you are targeting readers with hair loss, then “hair loss” is a keyword phrase that you can use in your article. However, a better keyword phrase is likely “hair loss remedy” as your article content can be on remedy solutions for hair loss, thus addressing the needs of your reader.

2. Your article contains useful resources. Using the same example for hair loss, you can write about where your reader can find the remedy solutions.

3. Your content contains practical tips that your readers can easily apply. A step-by-step guide on preparing a remedy right out from one’s kitchen is interesting and unusual.

4. If you are writing a discussion topic, you present alternative views and a healthy discussion on each view.

5. Your content is personalized. You write from your own experiences.

6. You have an opinion on a discussion topic and your ideas are well supported. Support can be in the form of testimonials from experts or references to scientific and proven research. It is okay to write an article based on general information but winning content are those that have supporting reasons for your opinion.

7. Your article is up-to-date with the latest information on trends. No one likes to read outdated ideas. This is especially if you are writing on an area that is fast moving like IT or even fashion.

Are You Making These Article Marketing Mistakes?

For those who are not finding success with articles, or for those considering starting out, here are a few ground rules that will save you a lot of work in the long run and will likely get your article marketing career off to a much more auspicious start.

Read the article directory’s specific terms of service and guidelines. This may seem like a boring, tedious and long winded waste of your valuable time but in the long term it will save you hours of frustration and wasted effort. All directories set their own rules and some are stricter than others. Most directories labor under a huge number of submissions and the work of sifting through them is often the job of one individual. This means that if your opening paragraph or introductory statement is poorly written or contains mistakes, that is as far as the editor will go before hitting the delete key. The luxury of time to edit an author’s mistakes or to decline an article as opposed to deleting it, is one that most editors do not have.

Mass submissions are usually viewed as spam. Let’s face it, none of us are capable of writing over 200 articles in a day – I would say that even producing more than ten would be a pretty amazing feat of productivity. It should come as no surprise to those submitting large numbers of articles in a 24 hour period to find that they are all deleted. Article directory software usually allows for quick erasure of such submissions, so if you don’t want your work to fall victim to mass deletion, don’t mass submit. All that is needed is a little common sense. If you are using a submission service, set the option to stagger your submissions over a longer period of time.

Proof read your articles. If you don’t know what this means, look it up! If your writing is riddled with spelling errors, poor structure, punctuation horrors and grammatical butchery, don’t be surprised if none of them get published. I could write thousands of words on the most common mistakes seen in people’s writing. These usually involve spelling and grammar. Spell check your articles, even if you think you’re perfect, you will often be surprised at the mistakes you make. If you tend to misspell a word regularly, you will never correct it unless you make yourself aware of it.

If you are of the opinion that these things don’t matter (after all, people will know what you mean!) then think again. If you want to write and, more importantly, see your work published and picked up by other website owners and bloggers, you need to demonstrate an ability to write well.

As an example, all the “SEO experts” who talk about search engine optimization but don’t even understand that being able to spell their claimed occupation correctly would lend a little more credibility to their claims. Just for the record, most words ending in “ize” use a “z” and not an “s”. This is a very common mistake, but it would be corrected by the use of a spell checker, as would so many others.

If you want to write with authority, you have to be able to exhibit basic literacy. Yes, this is important and should be borne in mind by those who eulogize about “the Queen’s English”, thus making themselves look even more foolish than those they chastise. (a good example of a word that does actually end in “ise”) Regardless of who is on the throne, it is always “the King’s English”. None of us are perfect and this is not a lecture on grammar and spelling, no matter how needed it might be.

When it comes to the resource box, it is quite amazing how many authors defeat their entire purpose by making a mess of this vital section. If the article directory in question allows one, two or three live Hyperlinks, make good use of them. Think about your anchor text very carefully. In other words don’t say……to find out more click here and Hyperlink the words “click here”. The resource box is where you need to give readers a compelling reason to visit your sites but it is also the one place you can make the most of good keywords as the anchor text in your links.

Use the resource box wisely and take full advantage of everything the directory is offering you by way of promotional tools. Adding your URL without making it a live link is a pointless waste of time if the directory allows you to use Hyperlinks in your resource box. Conversely, adding more than the quota of permitted links will probably result in deletion of your work.

Another thing to watch is linking directly to affiliate programs. Read the directory’s policies on this point or again, you may well find yourself on the cutting room floor. Many directories will stipulate that you may only link to affiliate programs indirectly by referring readers to your own site or domain. Some do not allow straight redirect links either.

5 Surefire Tips for Effective Email Marketing

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. But e-mail marketing is becoming much more than just a tool for spammers and e-businesses. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of them are accepting permission-based e-mail marketing as a positive replacement for direct mail.

The best news is that the majority of people who receive permission-based e-mails open, on average, 78% of them.

Jupiter Research reports effective email marketing campaigns can produce 9 times the revenues and 18 times the profits of broadcast mailings. But crafting an effective business email is both an art and a science. Here is a list of factors, potential problems and effective solutions to keep in mind.

1. Spam
The average consumer receives more than 300 emails a week, 62% of which are spam. No wonder there’s such hostility towards the industry. But spam filters, bulk folders and “report spam” features are helping consumers become more at ease about the perils of spam. While 89% of users cited spam as a major concern in 2003, that number dropped to 85% in 2004, proportionally to an increase in the use of spam-fighting tools.

So as a permission-based business email marketer, what can you do? One tip is to remind your subscribers to add you to their “safe senders” list. The second, and most important, tactic is to make sure your email marketing service provider has a good relationship with ISPs. This will ensure that your email marketing campaigns go into your subscribers’ inboxes, not their junk mail folders. When choosing an email marketing software, make sure the company has strict anti-spam policies and complies with the guidelines of Can-Spam.

2. Images and formatting
Broken email campaigns are an increasing concern among email marketers, especially since several companies and web-based email providers now block graphics as a measure to combat spam. In fact, according to ClickZ, 40% of email marketing messages delivered to inboxes are “broken.”

This was actually something that came up during Eliteweb’s beta-testing phases, as we had a client in the Canadian Government whose recipients were mostly using highly secure email programs. The solution we came up has now become one of our key competitive advantages.

What Eliteweb does is it publishes every single email marketing campaign sent to a secure location on the web (a location only original recipients of the email can access, thanks to encrypted technology that automatically authenticates the user). The technology also ensures you can track your users’ behaviors, even if they are reading your email campaign at the secure web location.

3. Personalization and relevant content
In a recent study by DoubleClick, email users were 72% more likely to respond to a business e-mail if its content was based on the interests they had specified. That number points out the absolute importance of allowing users to choose their own interest groups and have control over which business e-mails they receive. The most popular interest categories, according to the study, are coupons and household goods.

But your coupon is no good unless the user opens the email. Users in the study said the most compelling reason for them to open a business email is the name in the “from” field. So it’s a good idea to make sure your company name is clearly stated there. Another major factor is the “subject” line. Users cite discount offers and interesting news as the most compelling subject lines, followed by new product announcements and free shipping offers.

4. Click-through and conversion
So the user has opened your email and read the content. Great. But where’s the sale? There’s good news here. For one, consumers are increasingly likely to make purchases as a direct result of a business email campaign. One-third of users in the DoubleClick study had purchased something by clicking a link on an email. Another 42% clicked on an email link for more information, then purchased the product at a later time. Second, online couponing is booming: 73% of consumers have redeemed an online coupon for an online purchase, and 59% have redeemed an online coupon offline.

In terms of industries, the top performers are travel, hardware/software, electronics, apparel, food, home furnishings, gifts/flowers and sporting goods. All companies sending business emails in those categories said between 71% and 80% of recipients have purchased their products because of an email campaign.

There’s no need to fret if your company doesn’t fit in to one of those industries. The overall landscape for email marketing conversions is looking brighter every day. The average click-to-purchase rate has increased nearly 30% since 2004 and the average orders-per-email-delivered rate has increased more than 18% since last year.

5. Stats tracking
E-mail marketing is an increasingly popular tool in effective CRM, and it’s about time more businesses recognize that. First off, if your provider’s email services for business do not include detailed, real-time tracking, you’re getting a raw deal. Real-time tracking is now an industry standard, and it’s highly valuable, as it allows you to see the exact moment a user opens your campaign, clicks on your link and makes that purchase. Studying your users can help you improve your communications efforts, so each campaign performs better than the last (several email service providers also let you compare the performance of your campaigns).

But many marketers are still in the dark. According to a recent WebTrends research, only 5% of marketers are very confident in the measurement of their online marketing efforts, while 26% admit they’re “flying blind.” WebTrends says the low confidence comes from a lack of knowledge when it comes to measurement, which means there’s still a lot of work to be done.

In email marketing, a blind shot won’t take you very far. But if you aim properly by following these essential rules of play, you should soon be reaping the same major results as so many online and offline businesses.